If you could own a restaurant, what type of food would you serve, and what would you call it?
Its name would probably be something like "Adventure" and have four "comfort levels" of menu items: Tourist, Traveler, Explorer, and Survivor. Tourist would have restaurant standards like burgers, steaks, spaghetti, etc. Traveler would have a more international selection, but nothing no one would expect outside a regular international restaurant. Explorer would have more exotic selections and gourmet tryouts, but nothing too challenging. Survivor would have the really challenging selections, such as insects, natto, fugu, really hot food, really big food, certain Japanese ice creams, etc.