The allowance doesn't actually give companies the license to use the territory, just the documentation that they called dibs on it.

Grilled bacon, cheese, and roast beef on wheat, a photo by Coyoty on Flickr. From the Corner Cafe at Tunxis Community College in Farmington,…
Cheesesteak with mushrooms and onions, originally uploaded by Coyoty. From Tunxis Community College's Corner Cafe in Farmington, CT.
Sweet & spicy wings and fries, originally uploaded by Coyoty. From Tunxis Community College's Corner Cafe in Farmington, CT.